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Engineered by BPG Group, WhatNext is one of the leading graduate training programs in the MARCOM industry and among the most comprehensive in the region. Every year, we select a group of young talents for our WhatNext incubator.

During the first 6 months of the program, the selected group will be admitted into the chosen disciplines, yet will undergo cross-disciplinary trainings in the strategic business units – advertising, public relations, digital, and media. The program evolves from an in-depth rotational experience across all parts of the BPG business, gradually focusing on the day-to-day work of the ultimate allocated position. After these six months, the WhatNexters graduate to become budding specialists in their respective fields.


The WhatNext program is based on the belief that everyone is a specialist but we are all part of a wider, holistic, multi-disciplinary team. That’s why, right from the start, the WhatNext trainees are immersed in the full ecosystem of BPG Group.

As you rotate through all of the strategic business units, you will learn from experts within the agency, industry professionals, thought leaders, and clients. The outcome? You will grasp exactly how each discipline feeds into the ecosystem. Over the successive months, you will get wider perspectives on the industry as a whole, its current stakes, and upcoming shifts.

The program prizes individual expression: every trainee is given ample time in internal brainstorming sessions and forums to present ideas, share achievements, and voice opinions. As you continue to grow within the agency throughout the one-year program, you’ll have mentorship sessions to help guide you. As a growing professional integrated in your discipline, you will find that not a day goes by without learning a new skill being, re-framing a perspective or challenging a concept.


  • Months 1-6: AED 11,000/month
  • Months 7 onwards: AED 12,000/month


BPG Group is the only network that’s truly integrated by design, with four world-class specialist practices delivering effective marketing solutions for the digital world.

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    Advertising, Branding, Events & Activation, Strategy & Planning
    Job Description :- Account Executive

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    Media planning & buying, Digital media & marketing, Analytics & consumer insights, Content creation & development
    Job Description :- Media Planning

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    Public Relations, Social Media, Crisis Communication, Reputation Management
    Job Description :- Public Relations

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    User experience design, Digital strategy & development, Website development, Mobile app development
    Job Description :- Digital

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    Advertising,Branding, Public Relations, Media Management, Digital Solutions
    Job Description :- Social Media Communications
    Job Description :- Motion Graphics Designer


To apply for the WhatNext program, please fill out the form below. After providing your name, email, mobile, telephone numbers, you must do the following :

  • Business Unit: Select which business unit you are applying to from the drop down list. If you are not sure please review our website to better understand our business and find the one that is right for you.
  • Cover Letter: In 500 words or less, let us know why you are the best qualified candidate and why BPG Group should be interested in you.
  • Upload your Resume.

Good Luck!

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