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Hazem El Zayat
Business Director, BPG Possible

As Business Director for BPG Possible, Hazem is a digital native with cross discipline specialization and experience in planning, creating and modifying web-based solutions.

Hazem has devised and set forth corporate and regional online strategies for development and management of regional and global online products as well as regional and global internet marketing campaigns. Led on development, implementation, testing and reporting of strategies for e-mail marketing, search engine optimization, usability, accessibility and e-marketing.

Hazem has over 11 years of digital experience working on major brands across multiple industries including Emirates Airlines, Egypt Tourism, British Council, Daimler Chrysler, Zain Telecom and many others.

Before joining BPG Group, Hazem led the Digital Department at JWT Cairo, Client Services at Flip Media in Dubai and the Regional digital teams at the British Council in the Middle East and North Africa regions.