Where Life Happens
The Address Hotels and Resorts sought the development of a new website which delivered on their ‘where life happens’ experience. Working with the team at the Address Hotels, an extensive research and user experience exercise was undertaken which presented the analysis of the best in class websites and booking engine platforms. An extensive wireframe was then developed to allow for content structure to grow and evolve over time and allowed for integration of plugins such as trip advisor comments, listings of Dubai events for users to find out what they can engage with in Dubai as well as many others. Additionally, a full-user research process was also developed where the design and content structure was quality assured with users prior to the website development. This helped ensure that finding information and booking a room was indeed straightforward and as easy as possible. Finally, an SEO exercise was undertaken to identify appropriate keywords for the Address Hotels website, a URL migration strategy from their old website to their new one implemented and the entire copy for the website was developed.