Tales of Clothes.
Emirates Red Crescent Campaign.
Millions of people are stuck in refugee camps with no way to protect themselves from the cold, harsh winters. ‘Tales of Clothes’ was designed to capture the attention of a largely indifferent audience. We set up an unusual exhibition that displayed tattered children’s clothes alongside poignant stories of the children who wore and treasured them.
Our aim was to not just create empathy for what children endured in refugee camps, but also provide a context for the kind of help that was needed – useable winter clothing.The stories we put forth touched many hearts, but more importantly delivered the right message.