Making The Case For Electronic Payments
As the strategic public relations advisors for Visa in the GCC and Levant region over the past three years BPG Cohn & Wolfe’s role is complex and multi-faceted. Our objective has been to reinforce and strengthen its leadership position as the preferred electronic payment platform of choice in the region.
Our role is far more than simple media relations – although this remains an integral component of our work. Across the region we are the eyes and ears of Visa on the ground – securing relevant market intelligence, insights and advising on strategic issues.
We recommend PR opportunities regionally, identify challenges and provide real-time intelligence on a spectrum of issues. Our network resources help provide Visa with real-time support, reinforce their market leadership position and ensure they are the “go-to” company for comment and insight on electronic payments and broader trends in the retail and financial services sector.
BPG Cohn & Wolfe has launched global Visa initiatives in Dubai such as the Global Travel Intentions Survey; promoted financial literacy initiatives; and leveraged sponsorship of events like the Dubai Shopping Festival and FIFA World Cup.
Our work has also helped to ensure that Visa continues to have more than double the share of voice through earned media than its nearest competitor; helping the brand to be the electronics payment of choice across the Middle East.