Macan Activation Launch
The Macan was Porsche’s newest model in their line-up, and a first foray into the compact SUV market segment. They needed to appeal to an affluent female demographic that was notoriously hard to reach. The challenge for Macan was to find its place in the target demographics’ high-end lifestyle. A challenge that was turned into a rare opportunity with two of BPG’s high profile clients, Harvey Nichols and Boubyan Bank. An exclusive event was organised at Veranda restaurant in Harvey Nichols, and 130 of Boubyan Bank’s female premium banking customers were invited. The Macan was spotlighted amidst the luxurious couture, as attendees enjoyed a sophisticated evening. Forging a unique partnership between our three high profile clients served as the perfect platform and the event was a win-win-win for all brands. Along with gaining access to a whole new customer database, Porsche received dozens of sales leads, Veranda saw a full house and Boubyan Bank was able to provide a unique evening to its most valuable customers. What’s more, is that all three brands involved benefitted from more than $80,000 in free coverage!