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Launch Of Fair And Handsome Cream

Emami wanted to launch its new fair and handsome cream by targeting UAE’s youth. Recognizing that the days of our youth are the ones where we feel and look our best – we wanted utilize the insight to appeal to this root of the youngsters’ self-confidence, their looks. On this basis, the first-ever university supermodel hunt was carried out across various UAE universities. The students auditioned at the Burjuman shopping mall and followed through to a star-studded grand finale judged by Bollywood celebrities at the Address Hotel in Dubai. This integrated campaign fostered 58,600 likes in just 3 weeks and 19,900 people were abuzz about it.