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Launch Of Ecco’s Soft 7 Collection

ECCO's urban inspired SOFT 7 Collection, which boasts a trendy twist to its classic line of shoes, was recently launched in Kuwait. Staying true to its promise of pure comfort, ECCO embarked on a mission to evolve its brand image from classic to cool. Kuwait's most popular lifestyle blogger, Mark 248am, was enlisted to host his first event in the country alongside Monstariam, an apparel customization company with eclectic style. A diverse group of twenty fashion-forward and quirky social influencers was invited to indulge in a pair of customized ECCO shoes and engage with an even quirkier photo booth at the event.