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Jumbo

Tablets, Smartphones And Logistics

If you grew up in the UAE or have lived there for any time you will know Jumbo Electronics. Many will have bought smartphones, laptops or other goods in their stores – befitting a brand with a 40-year heritage. But when they engaged BPG Cohn & Wolfe, the company faced two challenges. The first was that its share of voice as an electronics retailer was not as loud as its competitors – and secondly few people know about the broader diversified business portfolio of the Jumbo Group. It meant that as their PR communications partner we needed to help the business implement a 360-degree change in the way that Jumbo was both positioned and perceived. In the consumer retail space it meant being quicker and more nimble in responding to media inquiries – to the extent that Jumbo is now often the first company quoted in articles about new products or consumer electronics trends and the company is an acknowledged go-to resource for media inquiries. BPG Cohn & Wolfe has helped position and profile the Jumbo company leadership from CEO Vishesh Bhatia down – in consumer, lifestyle, business and consumer technology publications. Media engagement and events have resulted in industry-best media turnout, positioning and coverage. Today Jumbo executives are no longer an afterthought for the media – but often the spokesperson of choice for consumer or business commentary.