Travel to Embrace Differences.
What better way to celebrate holidays than embracing similarities and exploring differences? Teaming up with local social media influencers, Hotels.com released a video series with themes targeted at encouraging people to travel to experience cultures, food, and traditions. The insight used for the videos came from the unique perspective of people sharing food and how this can create amusing situations when people from different cultures are discussing cuisines.
Awards won for this campaign:
Best Consumer Services for Hotels.com – Bronze – Travel to Embrace Similarities and Explore Differences.
Best PR Campaign: Influencer Relations at the Public Relations Consultants Associations (PRCA) MENA awards.