Glade & Nancy Ajram Tie-Up
Nancy Ajram teamed up with Glade from SC Johnson for her new music video, Mouch Faraa Ktir, a track anticipated by millions of her fans across the world. To sift through her fan base, branded content was developed and YouTube video ads were used to drive people to the contest app on Facebook. The page offered exclusive ‘behind the scenes’ peeks of the music shoot and questions that fans had to answer to win one of 10 iPads. This diverting of traffic boosted engagement by 23%, as 280,622 clicks were captured from over 500,000 YouTube TrueViews. From the whopping number of 63,840,094 impressions generated by our campaign, emerged 18,922 new fans. Facebook flyer ads and promoted posts were also used to further support the activity. As a result, targeting the musical passion of our customer base yielded a high ROI through value-driven content integration.