We Make Happy
360 Mall is one of Kuwait’s most popular luxury malls. With a roster of the best luxury and mid market brands, one of the most comprehensive entertainment and food offering and an extremely loyal clientele, the mall has a lot to be proud of.
Our task was to design a superlative experience to make the shoppers happy with the smallest of things that otherwise go unnoticed.
Our approach was based on the insight that good customer service can enhance the experience substantially. A campaign with the theme ‘We Make Happy’ was launched. With bright colors and a stylized animation style, the campaign demonstrated the mall’s thoughtful services that make their customers happy. The campaign included a three-day entertainment event that engaged and entertained the customers through parades, mimes, caricature artists and free giveaways.
In addition, in-mall posters and short animated films for social media and cinemas were used to increase visibility and engagement. Rewards came in the form of happy hampers given to a customer picked every other week through Facebook page content engagement.
The results? The campaign gained over 1200 likes on Instagram and over 500 shares on Facebook with customers happily sharing all the times the Mall put a smile on their face.