2015 election campaign
Following the success of the 2011 Federal National Council campaign, BPG Bates was reappointed to promote the 2015 elections. The key insight lay in brewing patriotism in the hearts of the UAE nationals through emotions and fostering a sense of responsibility. Portraying the impact of FNC’s accomplishments and highlighting individual motivations further helped the council speak directly to its voters. Themed ‘inclusion’, the campaign instilled in the Emiratis a sense of emotional gratification and credibility for stepping up and integrating themselves into the social fabric of the nation. The FNC’s KPI for the campaign stood at 35% voter turnout, which represents 79,000 voters who participated with a renewed sense of patriotism- 4 times the number of people who voted in 2011!