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BPG Bates appoints new Executive Creative Director


BPG Bates has appointed as its new Executive Creative Director, multiple award winning creative, Abraham Varughese (Abe).

A sixteen year veteran of the Dubai advertising establishment, Abraham began his career at Rediffusion Y&R, India where he helped launch AirTel, the country’s first mobile service operator. In 1999 he moved to Dubai and joined FP7-McCann-Erickson where his clients included Land Rover, BMW and Jumeirah International. At FP-7, Abe’s first major assignment was the global launch of Dubai’s iconic Burj Al Arab. In 2005 Abraham joined a small team of like-minded creatives as TBWA opened its first office in the Middle East. During his tenure at TBWA he helped grow the agency’s business, including major wins like Nissan, Etihad, ARN Radio and Axiom Telecom.

Abe joins BPG Bates from Leo Burnett, where he was a Creative Director working on the du mobile account, among others.

Over his career, Abraham has been recognized multiple times both regionally and internationally, including at D&AD, ADC, Clio Awards, Cannes Lions, The One Show, Epica Awards, London International Awards and Dubai Lynx.

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